Enterprise 微信 self-operated minefield, 汇海 tells you!

Almost no company now has its own official 微信 public number. The 微信 public number is also an important platform for companies to carry out brand promotion and communicate corporate information to users. However, many companies think that it is OK to publish some pictures every day or every week when they operate the public number of 微信. I don't know the correct way to correctly operate the 微信 public number to achieve powder absorption conversion. The following professional 微信 generation operating company 沈阳汇海will take everyone to see the 微信 operation of the minefield.

Minefield One: Massive release of content

When companies operate the 微信 public number, they often want to push all the content out at once. The amount of content is important, but when publishing content, you need to push the content of the 微信 public number and target user characteristics, and push a lot of content will not be worth the candle.

Minefield 2: Posting activities are not promoted

The company's operation 微信 public number will also achieve powder absorption through the release activities, although the prizes for the event are very rich, but the conversion rate is not ideal. Why is this? Because the company believes that users will register themselves, but it is not the case. Although the event prizes are very important, they must be promoted to let more people know and understand, so as to ensure that the event will bring high conversion rate to the company.

Minefield 3: Just want to make a profit

I believe that many companies do 微信 public number in the end is to sell products and achieve sales. But every piece you post is full of sells

xx 广告，用户会想看到这样的内容吗？当然不是，凭借汇海的经验，为了实现高转换，我们必须更加关注核心用户群的建立和用户声誉。

雷场4：仅在营销中发现问题

企业往往把转换率视为微信的好坏KPI，认为转换率不高，即微信营销不好，经常忽略微信营销是系统和整体，当你发布内容时，你输入营销环节，转化率不高可能是很多因素的结合，所以转换率不高不能单独分析。 微信营销需要系统的配合，才能拥有完美的用户体验，从与用户接触的那一刻起就应该随时做好准备。

以上是汇海小编认为，企业微信自行操作了几个踩地雷。如果您想了解更多关于营销的信息，请密切关注公众号“SH_MHmedia”进入MAOHOO财富（营销）微课堂，点击下面的“开始学习”，即可观看和学习全套操作思路！当然，你不明白你也可以给背景留言，并会有针对性的录音和更新的视频，以帮助你和更多的朋友！

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