微信小程序11月榜单：微信布局加速，社区团购小程序走热

12月4日，小程序数据统计平台阿拉丁发布微信小程序11月榜单，本月Top100小程序榜单的替换率为28％，阿拉丁方面认为这说明头部小程序的座次尚未固化，依旧处于激烈的竞争阶段。

榜单中以沈阳软件开发

1、微信加速改版，释放利好小程序的功能，完善入口

微信全面开放商品搜索，继此前的搜一搜改版后，微信可实现在搜索小程序入口输入商品关键词，在搜索结果中呈现商品列表。

看上去要“吞掉”美团点评的附近的小程序又新增加了分类导航，在线客服，门店地址页以及服务标签。尽管目前附近的小程序功能还很简单，但点击进入已经包含文字，图片，视频等展示形式，微信在为进一步圈定线下流量打基础。

微信上线支付分，这是一套类似于蚂蚁金服芝麻信用分的服务体系。支付宝小程序的一个主打特色就是信用体系，举例而言免押金租赁类小程序在支付宝生态中天然具有使用门槛低的优势。看上去微信也在试图为自己的小程序复制这种能力。

2、“小程序第一股”同程艺龙上市

同程艺龙（00780.HK）11月底正式在港交所挂牌。在OTA赛道中，同程艺龙相对于携程原本不具备优势，但因为灵活利用了小程序获客，带来了新一轮增长。根据阿拉丁后台数据显示，目前同程艺龙的小程序月活远远高于应用端。

3、双十一促销季拉动电商类小程序表现

According to Aladdin's data, online shopping 小程序 continued to climb for three consecutive months, and the fight and sharing fission is the main gameplay. Specifically, the amount of orders placed by the integrated e-commerce Jingdong Shopping Day 11 was 36 times that of 17 years, and the sharing rate of Vipshop's 小程序 products increased by 40% year-on-year. Among the vertical brand e-commerce, Uniqlo UNIQLO and Kids King 小程序 entered the TOP100 list in November.

4, community group purchase 小程序 broke out at 微信

With the social attribute of 微信, the community group purchase class 小程序 obtains customers from the community residents through the 微信 group, which greatly reduces the cost of the customer, and connects the customer through the lighter way of 小程序, which improves the conversion rate. The community bought 小程序 and got 100 million yuan in financing in August.

5、今日头条小程序上线，跟抖音打通

Today's headlines officially displayed the eight traffic entries of 小程序 in search, small video, information flow, article details page, etc. at the press conference in mid-November. In addition, the headline 小程序 will be opened with DAU reaching 200 million vibrato 小程序. With 小程序, the headline's connectivity capabilities span the service area from the content domain.

6, Weibo 小程序 revised again online

After the revision, Weibo 小程序 is called “Top Weibo”. In addition to directly sending Weibo, it basically duplicates the functions of Weibo products. The previous version is called "microblogging speed version", only has the browsing function for the content of the popular microblogging information stream, but can not comment and forward. In order to stimulate the retention rate of 小程序, Weibo 小程序 even set the sign-in cash withdrawal game at the operator.

附上阿拉丁11月小程序报告中的关键内容及榜单：